Making Radio and Podcasts: A Practical Guide to Working in Today's Radio and Audio Industries - Hardcover

 
9781032020709: Making Radio and Podcasts: A Practical Guide to Working in Today's Radio and Audio Industries
Hardcover
ISBN 10: 1032020709 ISBN 13: 9781032020709
Verlag: Focal Press, 2022

Inhaltsangabe

Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programmes: news and current affairs, music, talkback, comedy and features, podcasts, as well as legal and regulatory constraints.

With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations.

This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries.

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Über die Autorin bzw. den Autor

Steve Ahern, OAM, has been in radio for over 40 years, working in all sectors of the Australian radio industry. He is currently the Head of the ABU Media Academy. Steve was previously Director of Radio at the Australian Film Television and Radio School and also ran his own international radio and new media training company, as well as radioinfo, a website for audio industry broadcast professionals.

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Verlag
Focal Press
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1032020709
ISBN 13 
9781032020709
Einband
Gebundene Ausgabe
Auflage
4
Anzahl der Seiten
338
Herausgeber
Ahern Steve
Kontakt zum Hersteller
Easy Access System Europe Oü, 16879218
gpsr.requests@easproject.com

Mustamäe tee 50, 10621, Tallinn, Estonia
Tallinn
10621
Estland

Weitere beliebte Ausgaben desselben Titels

9781032020723: Making Radio and Podcasts: A Practical Guide to Working in Today's Radio and Audio Industries

Vorgestellte Ausgabe

ISBN 10:  1032020725 ISBN 13:  9781032020723
Verlag: Focal Press, 2022
Softcover