Social Marketing: Principles and Practice for Delivering Global Change - Softcover

Hastings, Gerard; Domegan, Christine

Softcover

ISBN 10: 1032059672 ISBN 13: 9781032059679

Verlag: Routledge, 2023

Inhaltsangabe

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.

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Über die Autorin bzw. den Autor

Gerard Hastings is a Professor Emeritus at Stirling University, where he founded the Institute for Social Marketing and Health (ISMH). His research and teaching focus on the impact of marketing on society - both for good and ill. This has involved him in advising government and civil society nationally and internationally and publishing widely in both academic and non-academic outlets. His latest book Hyperconsumption is published by Routledge. In 2009 he was awarded the OBE for services to health care. In 2014 he accepted the Queen's Anniversary Prize on behalf of the University of Stirling for ISMH's critical marketing research.

Christine Domegan, B.Comm, MBS, PhD, is a Personal Professor of Social Marketing at the University of Galway, Ireland. Christine is an Honorary Professor at Stirling University in Britain and Adjunct Professor of Marketing at Griffith University in Australia. Christine is the Research Leader for the Applied Systems Thinking investigating systems-thinking social marketing for systemic change and stakeholder engagement through a multidisciplinary lens and leading an EU LIFE IP grant for climate action with national partners in relation to large-scale regenerative peatlands, people and policies. She teaches sustainable marketing and social marketing at undergraduate and postgraduate levels, including extensive PhD supervision, as well as topics such as marketing research. Award-winning publications appear in Journal of Macromarketing, Canadian Medical Association Journal, BMJ open, Marketing Theory and European Journal of Marketing. Christine is European Editor of Journal of Social Marketing.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 1032059672
• ISBN 13: 9781032059679
• Einband: Taschenbuch
• Auflage: 4
• Anzahl der Seiten: 374
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
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