Contemporary Issues in Marketing and Consumer Behaviour - Softcover

Parsons, Elizabeth; Maclaran, Pauline; Chatzidakis, Andreas; Ashman, Rachel

 
9781032062006: Contemporary Issues in Marketing and Consumer Behaviour
Softcover
ISBN 10: 1032062002 ISBN 13: 9781032062006
Verlag: Routledge, 2023

Inhaltsangabe

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

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Über die Autorin bzw. den Autor

Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK.

Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK.

Andreas Chatzidakis is Professor of Marketing at Royal Holloway, University of London, UK.

Rachel Ashman is Senior Lecturer in Marketing at the University of Liverpool, UK.

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Verlag
Routledge
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1032062002
ISBN 13 
9781032062006
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
206
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland

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