Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e - Softcover

Smudde, Peter M.

 
9781032076768: Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e
Softcover
ISBN 10: 1032076763 ISBN 13: 9781032076768
Verlag: Routledge, 2023

Inhaltsangabe

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics relevant to the modern workplace, including remote management Consideration of diversity, inclusion, equity, and access within PR Additional content on the use of analytics and measuring return on investment (ROI) Updated online material, including an Instructor's Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

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Über die Autorin bzw. den Autor

Peter M. Smudde, PhD, APR, is Professor and Associate Director of the School of Communication at Illinois State University, USA.

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Verlag
Routledge
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1032076763
ISBN 13 
9781032076768
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
352
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781032076805: Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e

Vorgestellte Ausgabe

ISBN 10:  1032076801 ISBN 13:  9781032076805
Verlag: Routledge, 2023
Hardcover