Digital Pricing Strategy: Capturing Value from Digital Innovations - Softcover

Softcover

ISBN 10: 1032127724 ISBN 13: 9781032127729

Verlag: Routledge, 2023

Inhaltsangabe

Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies.

Über diesen Titel

Über die Autorin bzw. den Autor

Stephan M. Liozu is the founder of Value Innoruption Advisors, a consulting boutique specializing in value-based pricing, monetization strategies, and digital pricing. Stephan sits on the Advisory Board of LeveragePoint Innovation and the Professional Pricing Society. He is the author of multiple books about pricing, including Pricing and Human Capital (2015), and co-editor of Innovation in Pricing (2012), The ROI of Pricing (2014), and Pricing and the Sales Force (2015).

Andreas Hinterhuber is an associate professor at the Department of Management at Università Ca' Foscari Venezia, Italy, and is an equity partner at Hinterhuber & Partners, a consulting company specializing in pricing based in Innsbruck, Austria. He has published articles in leading journals including the Journal of Business Research and MIT Sloan Management Review, and has edited many books on pricing, including Innovation in Pricing (2012), The ROI of Pricing (2014), Pricing and the Sales Force (2016), and Value First then Price (2017).

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 1032127724
• ISBN 13: 9781032127729
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 340
• Herausgeber: Liozu Stephan M., Hinterhuber Andreas
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar