Marketing to the Poor: Creating Value - Hardcover

Hardcover

ISBN 10: 1032130288 ISBN 13: 9781032130286

Verlag: Routledge India, 2022

Inhaltsangabe

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.

Über diesen Titel

Über die Autorin bzw. den Autor

Ramendra Singh is Professor of Marketing at IIM Calcutta, India. He completed his PhD from IIM Ahmedabad, Gujarat, MBA from XLRI Jamshedpur, Jharkhand, and BTech from IIT-BHU, Uttar Pradesh, India. His research has been published in reputed international journals, including the Journal of Business Research, Journal of Macro Marketing, and Journal of Marketing Management. His research interests include ICT for development, marketing and the poor, business and society, and salesforce performance management. He has worked in the industry for several years in sales and marketing.

Tahir A. Wani is Assistant Professor in the Department of Humanities, Social Sciences and Management, NIT Srinagar, India, wherein he teaches various management-related subjects to management and engineering students. Before joining NIT Srinagar, he was working at Business School, University of Kashmir, India. He has a rich research background and has written extensively on various management issues. He has also conducted workshops on quantitative analysis and participated in numerous workshops and conferences in reputed institutions across India.

Details zur Ausgabe

• Verlag: Routledge India
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 10: 1032130288
• ISBN 13: 9781032130286
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 170
• Herausgeber: Wani Tahir A., Singh Ramendra
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland