Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability (Innovation and Sustainability in Base of the Pyramid Markets) - Softcover

Softcover

ISBN 10: 103217451X ISBN 13: 9781032174518

Verlag: Routledge, 2021

Inhaltsangabe

The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key regions. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner.

Über diesen Titel

Über die Autorin bzw. den Autor

Marlen Gabriele Arnold is a Professor in the field of sustainability. Currently she holds the Chair for Corporate Environmental Management and Sustainability at the Chemnitz University of Technology, Germany.

Stefan Gold is Professor and Chair of Sustainability Management at the University of Kassel, Germany.

Judy N. Muthuri is an Associate Professor of Corporate Social Responsibility at Nottingham University Business School (NUBS), UK, and chairs the Social and Environmental Responsibility Group leading the School's UN Principles for Responsible Management Education work.

Ximena Rueda is an Associate Professor at the School of Management at the Universidad de los Andes, Colombia.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 103217451X
• ISBN 13: 9781032174518
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 152
• Herausgeber: Arnold Marlen Gabriele, Gold Stefan, Muthuri Judy N., Rueda Ximena
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland