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Public Relations Crisis Communication: A New Model (Routledge Focus on Business and Management) - Softcover

Buch 32 von 107: Routledge Focus on Business and Management

Anderson-Meli, Lisa; Koshy, Swapna

 
9781032175966: Public Relations Crisis Communication: A New Model (Routledge Focus on Business and Management)

Inhaltsangabe

This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere.

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Über die Autorin bzw. den Autor

Lisa Anderson-Meli is a public relations professional with extensive experience in the aviation industry. She has a Masters in media and communication with specialisation in public relations.

Swapna Koshy is an award-winning professor and researcher who has published books and articles on communication. Dr Koshy's research focuses on media, marketing and business communication and the socio-cultural impact of new and traditional media.

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