Verwandte Artikel zu Advertising Design by Medium: A Visual and Verbal Approach

Advertising Design by Medium: A Visual and Verbal Approach - Softcover

Blakeman, Robyn

 
9781032183596: Advertising Design by Medium: A Visual and Verbal Approach
Softcover
ISBN 10: 1032183594 ISBN 13: 9781032183596
Verlag: Routledge, 2022

Inhaltsangabe

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.

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Über die Autorin bzw. den Autor

Robyn Blakeman received her bachelor's degree from the University of Nebraska in 1980 and her master's degree from Southern Methodist University in Dallas, Texas, in 1990. She began teaching advertising and graphic design in 1987 with the Art Institute of Dallas. As an assistant professor of advertising, she taught both graphic and computer design at Southern Methodist University. As an assistant professor at West Virginia University in Morgantown, Blakeman held several positions, including advertising program chair and coordinator of student affairs and curriculum, in addition to developing the creative track in layout and design. She was responsible for designing and developing the first online integrated marketing communication graduate program in the country. She is the author of seven other books, including The Bare Bones of Advertising Print Design, Integrated Marketing Communication From Idea to Implementation (3rd edition), The Bare Bones Introduction to Integrated Marketing Communication, Strategic Uses of Alternative Media, Advertising Campaign Design, and Nontraditional Media in Marketing and Advertising, and is the coauthor of The Brains Behind Great Ad Campaigns. She is currently a full professor at the University of Tennessee, Knoxville, where she teaches advertising design and creative strategy.

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Verlag
Routledge
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1032183594
ISBN 13 
9781032183596
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
258
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