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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior (Routledge Studies in Marketing) - Hardcover

Buch 28 von 60: Routledge Studies in Marketing
 
9781032204611: European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior (Routledge Studies in Marketing)
Hardcover
ISBN 10: 1032204613 ISBN 13: 9781032204611
Verlag: Routledge, 2022

Inhaltsangabe

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

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Über die Autorin bzw. den Autor

Mägorzata Bartosik-Purgat is a Professor in the Department of International Management at Poznä University of Economics and Business, Poland. Her research addresses cultural aspects in international business, cross-cultural communication, cross-cultural consumer behavior, consumer ethnocentrism, acceptance of innovations in the consumers' decisions, and significance of new media in marketing and personal communication. She is a member of EIBA - European International Business Association, IAIR - International Academy for Intercultural Research, ABC - Association for Business Communication, SIETAR Poland - Society for Intercultural Education Training and Research, IT&FA - International Trade and Finance Association, and AIB - Academy of International Business. She is an author and co-author of publications in International Journal of Emerging Markets, European Journal of International Management, Technology Analysis & Strategic Management, Entrepreneurial Business and Economics Review, and Economics and Business Review.

Nela Filimon is an Associate Professor - Serra Húnter Fellow in the Department of Business at the Universitat de Girona, Spain. Her research interests are related to consumer behaviour, market research, social media, wellbeing and ICTs, sociology of consumption, marketing in cultural industries, and quantitative research methods. She has published her research in international journals such as Social Science Computer Review, Journal of Cultural Economics, Poetics, Advances in Sociology Research, Sociological Review, Sustainability, International Journal of Environmental Research and Public Health, Regional Science Inquiry, and Economics and Business Review, among others.

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Verlag
Routledge
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1032204613
ISBN 13 
9781032204611
Einband
Gebundene Ausgabe
Anzahl der Seiten
214
Herausgeber
Bartosik-Purgat Małgorzata, Filimon Nela
Kontakt zum Hersteller
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mail@preigu.de

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