Differentiation Strategy: Winning Customers by Being Different - Softcover

Holt, Kevin

Softcover

ISBN 10: 1032222328 ISBN 13: 9781032222325

Verlag: Routledge, 2022

Inhaltsangabe

This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy-a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.

Über diesen Titel

Über die Autorin bzw. den Autor

Kevin Holt uses a combination of facilitated workshops and customer research to help organizations devise differentiation strategies that work. His hands-on experience makes him uniquely qualified to write this book. He has worked as a development officer and consultant in the hotel industry, where he sat on the executive committee of a national hotel chain, owned a small business, and, since 2001, conducted consulting and workshop engagements in the USA and in London, Geneva, Singapore, and Delhi. Kevin received a BS degree from the University of Wisconsin-Madison and an MBA from Arizona State University. He has developed an e-learning course that complements this book. For more information, go to www.differentiationstrategy.com.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 10: 1032222328
• ISBN 13: 9781032222325
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 204
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
• Verantwortliche Person: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland