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Artificial Intelligence for Marketing Management (Routledge Studies in Marketing) - Hardcover

Buch 29 von 60: Routledge Studies in Marketing
 
9781032248486: Artificial Intelligence for Marketing Management (Routledge Studies in Marketing)
Hardcover
ISBN 10: 1032248483 ISBN 13: 9781032248486
Verlag: Routledge, 2022

Inhaltsangabe

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

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Über die Autorin bzw. den Autor

Park Thaichon is Cluster Leader of the Relationship Marketing for Impact research cluster, Griffith Business School. His research articles can be viewed in the leading outlets such as the Journal of the Academy of Marketing Science, California Management Review, Industrial Marketing Management, European Journal of Marketing, and Journal of Business Research. Park is an Associate Editor of the Australasian Marketing Journal and Journal of Strategic Marketing. He is a member of the Griffith Institute for Tourism, Sales and Marketing Strategy Institute, and Griffith Asia Institute. Park has published over 70 A-ranked journal articles since 2015 (ABDC).

Sara Quach has been recognized as the Rising Star in the Marketing Discipline 2020 by The Australian. Sara has published over 40 A-ranked journal articles since 2015 (ABDC). Her research has been published in leading marketing journals including but not limited to the Journal of the Academy of Marketing Science, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Business and Industrial Marketing, Journal of Strategic Marketing, and Marketing Intelligence and Planning.

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Verlag
Routledge
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1032248483
ISBN 13 
9781032248486
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
218
Herausgeber
Thaichon Park, Quach Sara
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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