Customer Relationship Management: Concepts, Applications and Technologies - Hardcover

Prior, Daniel D.; Buttle, Francis; Maklan, Stan

Hardcover

ISBN 10: 1032280603 ISBN 13: 9781032280608

Verlag: Routledge, 2024

Inhaltsangabe

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

Über diesen Titel

Über die Autorin bzw. den Autor

Daniel D. Prior, BCom, MCom, GradCertUnivLear&Teach, PhD, FAMI CPM SFHEA, is Associate Professor of Buyer-Supplier Engagement at the University of New South Wales, Australia, and Visiting Professor of Strategic Sales at Cranfield University, UK. Daniel is currently Deputy Head Education (Courses) of the UNSW Canberra School of Business and former Co-Director of the Centre for Strategic Marketing and Sales at Cranfield University, UK.

Francis Buttle, BSc, MA, PhD, is founder and principal consultant of Francis Buttle & Associates. He was previously Professor of CRM, Relationship Marketing, and Marketing at Macquarie University (Australia) and Manchester Business School (UK).

Stan Maklan, BSc, MBA, PhD, is Emeritus Professor at Cranfield School of Management (UK), where he was previously Professor of Marketing and Technology and Director of the Centre for Strategic Marketing and Sales.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 1032280603
• ISBN 13: 9781032280608
• Einband: Gebundene Ausgabe
• Auflage: 5
• Anzahl der Seiten: 374
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland