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Made in Italy and the Luxury Market: Heritage, Sustainability and Innovation (Routledge Studies in Luxury Management) - Hardcover

 
9781032304380: Made in Italy and the Luxury Market: Heritage, Sustainability and Innovation (Routledge Studies in Luxury Management)
Hardcover
ISBN 10: 1032304383 ISBN 13: 9781032304380
Verlag: Routledge, 2023

Inhaltsangabe

The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage and tradition to major forces of change and innovative, entrepreneurial adaptations in the twenty-first century.

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Über die Autorin bzw. den Autor

Serena Rovai, PhD, is Senior Professor in Luxury Brand Management and Chair of the Luxury BRaND Lab at Excelia Business School, where she created and directs the luxury and fashion specializations. She is Visiting Professor at Stanford University in Luxury and Fashion Management among others - IULM, ISCTE, Bocconi, Polimoda, Curtin University, Università degli Studi di Firenze.

She has more than 25 years of international experience in higher education in academic and executive roles, business consulting, and directing programs in Luxury and Fashion Brand Management - Italian Ministry of Foreign Affairs, Chinese Ministry of Education, and World Bank. She conducts research on fashion and sustainability in Made in Italy and her work has been published widely in scientific journals.

Manuela De Carlo, PhD, is Full Professor at IULM University in Milano, where she founded and directs the M.Sc. in Hospitality and Tourism Management (dual degree with the University of Central Florida). She has a Master's degree in International Tourism and Hospitality and graduated with specialization in Luxury Hospitality and Client Experience.

Manuela has published widely in the areas of collective capabilities development; technology adoption in luxury hospitality; service personalization and customer centricity; and place image formation and evaluation. She has conducted numerous consulting and applied research projects and provided advice for OECD, Italian Ministry of Tourism, and Italian Ministry of University and Research.

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Verlag
Routledge
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1032304383
ISBN 13 
9781032304380
Einband
Gebundene Ausgabe
Anzahl der Seiten
308
Herausgeber
Rovai Serena, Carlo Manuela De
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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