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Alternate Reality Games: Promotion and Participatory Culture (Routledge Critical Advertising Studies) - Softcover

Buch 5 von 8: Routledge Critical Advertising Studies

Janes, Stephanie

 
9781032338125: Alternate Reality Games: Promotion and Participatory Culture (Routledge Critical Advertising Studies)
Softcover
ISBN 10: 1032338121 ISBN 13: 9781032338125
Verlag: Routledge, 2022

Inhaltsangabe

Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).

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Über die Autorin bzw. den Autor

Stephanie Janes is a British Academy Postdoctoral Research Fellow at King's College, London. She has previously lectured in Media & Communications at the University of East London, and Media Arts at Royal Holloway, University of London, where she also completed her PhD. Her research interests are in film and media promotion, and media convergence with an emphasis on film and gaming. She has previously published on promotional ARGs for films in Arts and the Market and edited collections including The Politics of Ephemeral Digital Media: Permanence and Obsolescence in Paratexts, eds. Sara Pesce and Paolo Noto, and Alternate Reality Games and the Cusp of Digital Gameplay, eds. Antero Garcia and Greg Niemeyer.

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Verlag
Routledge
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1032338121
ISBN 13 
9781032338125
Einband
Taschenbuch
Anzahl der Seiten
144
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