Digital Content Marketing: Creating Value in Practice - Softcover

Bosser, Fabian

Softcover

ISBN 10: 1032346795 ISBN 13: 9781032346793

Verlag: Routledge, 2023

Inhaltsangabe

Digital Content Marketing introduces the principles of content marketing and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies.

Über diesen Titel

Über die Autorin bzw. den Autor

Dr Agata Krowinska is a Lecturer in Digital Marketing at The Business School at Edinburgh Napier University.

Prof Dr Christof Backhaus is Professor of Marketing and Head of Research at The Business School at Edinburgh Napier University.

Benjamin Becker has been working for Omnicom Media Group Germany for 10 years. As Managing Partner, he is responsible for the group's new business and corporate communications as well as business transformation.

Fabian Bosser works at Omnicom Media Group Germany, with the Team responsible for the development of new products, content strategies and customized models in an international context.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 1032346795
• ISBN 13: 9781032346793
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 256
• Herausgeber: Krowinska Agata, Backhaus Christof, Becker Benjamin
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland