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Inhaltsangabe
This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and James O'Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process.
This seventh edition includes both classic and new features. The strategic approach is integrated throughout the book, allowing students to understand how a communicated message affects the business as a whole. New case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies such as Facebook and Nike. Further updates include new content on technology, corporate culture, and disinformation.
An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication, and conflict management provide students with the skills to build relationships and influence stakeholders - key skills for any manager.
This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors.
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Über die Autorin bzw. den Autor
James S. O’Rourke is an American rhetorician and Professor of Management at the University of Notre Dame, USA. He was founder of the Fanning Center for Business Communication.
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- VerlagRoutledge
- Erscheinungsdatum2023
- ISBN 10 1032363495
- ISBN 13 9781032363493
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten528
- Kontakt zum HerstellerNicht verfügbar
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Management Communication
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and James O'Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process.This seventh edition includes both classic and new features. The strategic approach is integrated throughout the book, allowing students to understand how a communicated message affects the business as a whole. New case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies such as Facebook and Nike. Further updates include new content on technology, corporate culture, and disinformation.An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication, and conflict management provide students with the skills to build relationships and influence stakeholders - key skills for any manager.This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors. 530 pp. Englisch. Bestandsnummer des Verkäufers 9781032363493
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Management Communication : A Case Analysis Approach
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Management Communication: A Case Analysis Approach
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Taylor & Francis Ltd, 2023
ISBN 10: 1032363495
ISBN 13: 9781032363493
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Management Communication : A Case Analysis Approach
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and James O'Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process.This seventh edition includes both classic and new features. The strategic approach is integrated throughout the book, allowing students to understand how a communicated message affects the business as a whole. New case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies such as Facebook and Nike. Further updates include new content on technology, corporate culture, and disinformation.An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication, and conflict management provide students with the skills to build relationships and influence stakeholders - key skills for any manager.This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors. Bestandsnummer des Verkäufers 9781032363493
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Management Communication : A Case Analysis Approach
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