Sales Management: Analysis and Decision Making - Softcover

Ingram, Thomas N.; LaForge, Raymond W.; Avila, Ramon A.

Softcover

ISBN 10: 1032426357 ISBN 13: 9781032426358

Verlag: Routledge, 2024

Inhaltsangabe

This eleventh edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.

Über diesen Titel

Über die Autorin bzw. den Autor

Thomas N. Ingram is a Department Chair Emeritus and Professor of Marketing Emeritus at Colorado State University, USA.

Raymond W. LaForge is the Brown-Forman Professor of Marketing Emeritus at University of Louisville, USA.

Ramon A. Avila is the George and Frances Ball Distinguished Professor of Marketing Emeritus and the founding director of the Center for Professional Selling at Ball State University, USA.

Charles H. Schwepker, Jr. is the Randall and Kelly Harbert Distinguished Marketing Professor at University of Central Missouri, USA.

Michael R. Williams is the American Floral Services Chair in Marketing and Professor of Marketing at Oklahoma City University, USA, and Professor of Marketing Emeritus at Illinois State University, USA.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 1032426357
• ISBN 13: 9781032426358
• Einband: Taschenbuch
• Anzahl der Seiten: 378
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
• Verantwortliche Person: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland