Sustainable Marketing and the Circular Economy in Poland: Key Concepts and Strategies (Routledge Focus on Environment and Sustainability) - Softcover

Proszowska, Anita; Prymon-Rys, Ewa; Dubel, Anna; Kondak, Anna

Softcover

ISBN 10: 1032528362 ISBN 13: 9781032528366

Verlag: Routledge, 2025

Inhaltsangabe

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy framework.

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Über die Autorin bzw. den Autor

Anita Proszowska (PhD) is an assistant professor in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Krakow. She is author of more than 90 scientific publications on marketing. She is a member of the Polish Scientific Marketing Association.

Ewa Prymon-Ry¿ (PhD) is an assistant professor in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Krakow, Poland. She is author of more than 70 scientific articles and co-author of 2 books.

Anna Dubel (PhD) is an assistant professor in the Department of Finance and Accounting in the Faculty of Management, AGH University of Krakow, Poland.

Anna Kondak (PhD) is a research assistant in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Krakow, Poland.

Aleksandra Wilk (PhD) is a research assistant in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Cracow, Poland.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 1032528362
• ISBN 13: 9781032528366
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 150
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland