Firm Internationalization: Intangible Resources and Development (Routledge Frontiers in the Development of International Business, Management and Marketing) - Hardcover

Hardcover

ISBN 10: 1032534389 ISBN 13: 9781032534381

Verlag: Routledge, 2023

Inhaltsangabe

In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.

Über diesen Titel

Über die Autorin bzw. den Autor

Sophie Nivoix is Professor of Management Sciences at the University of Poitiers, France, and a member of the CEREGE laboratory. She has been treasurer of Atlas-AFMI (Association Francophone de Management International) since 2008 and was responsible for the Master's degree in Law and Marketing at the Faculty of Law and Social Sciences at Poitiers from 2004 to 2020.

Christian Marcon is Professor of Information and Communication Sciences at the Institute of Business Administration (IAE) of the University of Poitiers, France, and a member of the CEREGE laboratory, where he leads the International Strategic Intelligence axis. He is in charge of the Master's in Economic Intelligence at Poitiers. His work mainly focuses on the strategies of actors organized in networks and, in particular, is directly related to the fi eld of economic intelligence.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 1032534389
• ISBN 13: 9781032534381
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 270
• Herausgeber: Nivoix Sophie, Marcon Christian
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland