Public Relations Planning: A Practical Guide for Strategic Communication - Softcover

Vieira; Li, Yulong

 
9781032565804: Public Relations Planning: A Practical Guide for Strategic Communication
Softcover
ISBN 10: 1032565802 ISBN 13: 9781032565804
Verlag: Routledge, 2024

Inhaltsangabe

Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field.

This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions, and chapter exercises facilitate comprehension.

Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate, and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications.

Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies.

Public Relations Planning is featured on the International Public Relations Association website.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Edward T. Vieira, Jr. is Professor of Marketing and Statistics in the School of Management at Simmons University, U.S.A.

Yulong Li is Associate Professor of Operations Management in the School of Management at Simmons University, U.S.A.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Routledge
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1032565802
ISBN 13 
9781032565804
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
684
Kontakt zum Hersteller
Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781032565811: Public Relations Planning: A Practical Guide for Strategic Communication

Vorgestellte Ausgabe

ISBN 10:  1032565810 ISBN 13:  9781032565811
Verlag: Routledge, 2024
Hardcover