Digital Transformation in Sports (Data Analytics Applications) - Softcover

Softcover

ISBN 10: 1032642408 ISBN 13: 9781032642406

Verlag: Auerbach Publications, 2025

Inhaltsangabe

This book examines the digital transformation of the sports industry. It explores the digital and technological changes that will shape the sports industry for years to come. Topics covered include digital innovation, AI, machine learning, optimization, data privacy and security, organizational behavior, and globalization.

Über diesen Titel

Über die Autorin bzw. den Autor

Jillian McNiff Villemaire joined the Flagler College faculty in 2014. She teaches a variety of courses in the Department of Applied Management. Her primary interests include marketing, communications, and social media in the sports industry. Before devoting herself to undergraduate teaching, Dr. McNiff Villemaire worked in marketing for Boston University's Fitness and Recreation Center and for the New England Patriots, the New England Revolution, and Gillette Stadium. She brings a passion for applied sport management learning strategies to her role as teacher and adviser.

Haiyan Huang earned a PhD in information sciences and technology at the Pennsylvania State University. Her primary research and teaching interests include data science and analytics, web usability and user experiences, IT adoption, diversity of the IT workforce, and global information systems development. Before joining Flagler College, Dr. Huang taught at Michigan Technological University, Purdue University Calumet, and the Pennsylvania State University. She has published more than 40 journal articles, book chapters, and conference papers.

Details zur Ausgabe

• Verlag: Auerbach Publications
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 1032642408
• ISBN 13: 9781032642406
• Einband: Taschenbuch
• Anzahl der Seiten: 190
• Herausgeber: McNiff Villemaire Jillian, Huang Haiyan
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland