Teaching Public Relations: Principles and Practices for Effective Learning - Hardcover

Smudde, Peter M.

 
9781032818733: Teaching Public Relations: Principles and Practices for Effective Learning
Hardcover
ISBN 10: 1032818735 ISBN 13: 9781032818733
Verlag: Routledge, 2024

Inhaltsangabe

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators.

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Über die Autorin bzw. den Autor

Peter M. Smudde has had 16 years of industry experience, including an executive-level position and consulting, and 22 years as a professor of public relations. Dr. Smudde holds the rank of professor and for nine years has been the associate executive director of Illinois State University's School of Communication in Normal, Illinois, where he also was the coordinator of the PR program, which has Certification in Education for Public Relations (CEPR) through the Public Relations Society of America (PRSA), and was a faculty adviser for Public Relations Student Society of America (PRSSA) chapters for 14 years.

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Verlag
Routledge
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1032818735
ISBN 13 
9781032818733
Einband
Gebundene Ausgabe
Anzahl der Seiten
200
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780367421427: Teaching Public Relations: Principles and Practices for Effective Learning

Vorgestellte Ausgabe

ISBN 10:  0367421429 ISBN 13:  9780367421427
Verlag: Routledge, 2019
Softcover