Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits - Hardcover

Hardcover

ISBN 10: 103288195X ISBN 13: 9781032881959

Verlag: Routledge, 2024

Inhaltsangabe

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.

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Über die Autorin bzw. den Autor

Danilo Zatta is one of the world's leading advisors and thought leaders in the field of pricing and topline excellence. As a management consultant for more than 20 years, he advises and coaches many of the world's best-known organizations. The Financial Times defined him as "one of the world's leading pricing minds".

Maciej Kraus is a leading figure in the pricing industry and is frequently mentioned on most influential pricing lists and interviewed in numerous business journals, for example, Harvard Business Review and Forbes. He is a guest lecturer at Stanford University's Graduate School of Business as well as a number of other top business schools. He has written three books on pricing.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 103288195X
• ISBN 13: 9781032881959
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 248
• Herausgeber: Zatta Danilo, Kraus Maciej
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland