Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits - Hardcover

 
9781032881959: Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits
Hardcover
ISBN 10: 103288195X ISBN 13: 9781032881959
Verlag: Routledge, 2024

Inhaltsangabe

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Danilo Zatta is one of the world's leading advisors and thought leaders in the field of pricing and topline excellence. As a management consultant for more than 20 years, he advises and coaches many of the world's best-known organizations. The Financial Times defined him as "one of the world's leading pricing minds".

Maciej Kraus is a leading figure in the pricing industry and is frequently mentioned on most influential pricing lists and interviewed in numerous business journals, for example, Harvard Business Review and Forbes. He is a guest lecturer at Stanford University's Graduate School of Business as well as a number of other top business schools. He has written three books on pricing.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Routledge
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
103288195X
ISBN 13 
9781032881959
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
248
Herausgeber
Zatta Danilo, Kraus Maciej
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781032869681: Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits

Vorgestellte Ausgabe

ISBN 10:  1032869682 ISBN 13:  9781032869681
Verlag: Routledge, 2024
Softcover