Consumer Behavior: New Essays on the Study of Consumption (Routledge Interpretive Marketing Research) - Softcover

Holbrook, Morris B.

Softcover

ISBN 10: 1032908858 ISBN 13: 9781032908854

Verlag: Routledge, 2024

Inhaltsangabe

Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.

Über diesen Titel

Über die Autorin bzw. den Autor

Morris B. Holbrook is now-retired W. T. Dillard Professor Emeritus of Marketing, Graduate School of Business, Columbia University, New York City. He received his Bachelor's Degree from Harvard College (English Literature) in 1965, his MBA from Columbia University in 1967, and his PhD in Marketing from Columbia in 1975. From 1975 to 2009, he taught courses at the Columbia Business School in such areas as sales management, marketing strategy, research methods, consumer behavior, and commercial communication in the culture of consumption. His research has covered a wide variety of topics in marketing and consumer behavior with a special focus on issues related to communication in general and to aesthetics, semiotics, hermeneutics, art, entertainment, music, jazz, motion pictures, nostalgia, and stereography in particular.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 1032908858
• ISBN 13: 9781032908854
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 296
• Kontakt zum Hersteller: Taylor & Francis Verlag GmbH; GPSR@taylorandfrancis.com; ; Kaufingerstraße 24; München; 80331; Deutschland