Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society (Mastering Fashion Management) - Softcover

Boardman, Rosy; Parker-Strak, Rachel; Henninger, Claudia E.

Softcover

ISBN 10: 1032936525 ISBN 13: 9781032936529

Verlag: Routledge, 2026

Inhaltsangabe

This textbook is a comprehensive guide to fashion buying and merchandising, covering fast fashion, environmental sustainability, ethical issues, omnichannel retailing, and computer-aided 3D design. It presents an up-to-date buying cycle that reflects key industry realities, with detailed explanations of fashion product development, trend translation, and sourcing.

Fully updated, this second edition expands its sustainability focus, underscoring the crucial role of ethical practices, and responsible sourcing and production. It examines global consumers, markets and networks, providing a thorough understanding of how international trends and cross-cultural influences shape buying decisions. Financial drivers of the industry are analysed in depth; from budgeting, forecasting, and cash flow management, to profitability, it offers essential insight into fashion retail's financial foundations. Digital approaches are embedded throughout, demonstrating how technology and data analytics have transformed merchandising. From online retail strategies to AI in trend forecasting, this book equips readers with skills needed for digitally-driven markets. Voice of Industry case studies deliver real-world perspectives and practical applications of contemporary theories, supported by chapter objectives and summaries to shape learning.

This book is ideal for fashion buying and merchandising students, particularly advanced undergraduate and postgraduate fashion business students. It is also valuable for academics and practitioners seeking deeper industry understanding. Online supplementary resources include PowerPoint lecture slides and a test bank.

Über diesen Titel

Über die Autorin bzw. den Autor

Rosy Boardman is a Reader in Fashion Business in the Department of Materials, at the University of Manchester, UK.

Rachel Parker-Strak is a Reader in Fashion Buying and Merchandising in the Department of Materials, at the University of Manchester, UK.

Claudia E. Henninger is a Reader in Fashion Marketing Management in the Department of Materials, the University of Manchester, UK.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2026
• Sprache: Englisch
• ISBN 10: 1032936525
• ISBN 13: 9781032936529
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 378
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
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