Navigating Brand Activism - Softcover

Sheth, Jag; Uslay, Can

Softcover

ISBN 10: 1032974400 ISBN 13: 9781032974408

Verlag: Routledge, 2025

Inhaltsangabe

In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.

Über diesen Titel

Über die Autorin bzw. den Autor

Jag Sheth, Charles H. Kellstadt Professor of Marketing at Goizueta Business School at Emory University, is a globally recognized marketing luminary. With over 350 publications, he is the recipient of all four top awards from the American Marketing Association (AMA), and the Padma Bhushan (2020), the highest civilian honor bestowed by the Government of India. He has also served as an advisor to numerous corporations and governments worldwide.

Can Uslay is Professor of Marketing and Director of the Center for Marketing Advantage, Advancement, and Action at Rutgers Business School. He is a recipient of the Chancellor's Award, WDI Global Case Writing Competition Award, Scudder Award, MAACBA Teaching Innovation Award, AMA EMSIG Hills Best Paper and Abdul Ali Promising Research Awards, and several Dean's awards for outstanding scholarship, teaching, and service.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 1032974400
• ISBN 13: 9781032974408
• Einband: Taschenbuch
• Anzahl der Seiten: 324
• Kontakt zum Hersteller: Taylor & Francis Verlag GmbH; GPSR@taylorandfrancis.com; ; Kaufingerstraße 24; München; 80331; Deutschland