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A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends: The Mean, Lean Washing Machine - Hardcover

Gatti, Lucia; Giacomo Conti, Ludovico; Seele, Peter

 
9781035328239: A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends: The Mean, Lean Washing Machine
Hardcover
ISBN 10: 1035328232 ISBN 13: 9781035328239
Verlag: Edward Elgar Publishing Ltd, 2025

Inhaltsangabe

Green communication can improve a firm’s reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises.



The book provides a comprehensive list of 39 different aspects of ‘washing’, covering significant topics such as bluewashing, ethicswashing, poorwashing, pinkwashing, wokewashing and blockchainwashing. Chapters uniquely combine a business perspective with a more philosophical outlook, considering the wider implications of organisations not fulfilling important ethical promises, like societal polarisation and change of corporate scope. New concepts like greenlash, greenwashing truthers and greenhushing provide a bigger-picture perspective on this divisive corporate practice.



Academics focusing on management and marketing, particularly green marketing and corporate social responsibility, will find this book to be an insightful read. It is also invaluable to practitioners in corporate communications, and will help policymakers in understanding current washing practices.

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Über die Autorin bzw. den Autor

Lucia Gatti, Senior Assistant Professor, Department of Economics and Management (DEM), Università di Trento, Trento, Italy, Ludovico Giacomo Conti, PhD candidate, Faculty of Communication, Culture and Society, University of Italian Switzerland (USI), Lugano, Switzerland and Peter Seele, Full Professor of Corporate Social Responsibility and Business Ethics, Faculty of Communication, Culture and Society, University of Italian Switzerland (USI), Lugano, Switzerland

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Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1035328232
ISBN 13 
9781035328239
Einband
Gebundene Ausgabe
Anzahl der Seiten
248
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar