The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization (16pt Large Print Edition) - Softcover

Barney, Jay B.; Amorim, Manoel; Júlio, Carlos

Softcover

ISBN 10: 103877912X ISBN 13: 9781038779120

Verlag: ReadHowYouWant, 2023

Inhaltsangabe

Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change. Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor? A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends, repeated in every department and handed on to new employees...

Über diesen Titel

Über die Autorin bzw. den Autor

Jay B. Barney is one of the top three most cited scholars in the field of strategic management, who has published over 125 articles and book chapters, along with 7 books. He is a full-time professor at Eccles School of Management at the University of Utah. Manoel Amorim is a serial CEO, whose most visible culture transformation project was celebrated in a Harvard Business School case (Telesp). He led 4 publicly traded companies and has been a Board Director several times in 6 different countries. Carlos Julio was previously CEO of HSM, one of the largest management training companies in the world. He is now a full-time professional speaker and author of 9 books that have total sales of over 300,000 copies in Latin America and Europe.

Details zur Ausgabe

• Verlag: ReadHowYouWant
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 103877912X
• ISBN 13: 9781038779120
• Einband: Taschenbuch
• Anzahl der Seiten: 392
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland