A Communication Guide for Investor Relations in an Age of Activism - Softcover

Distaso, Marcia W.; Michaelson, David; Gilfeather, John

 
9781047098977: A Communication Guide for Investor Relations in an Age of Activism
Softcover
ISBN 10: 1047098970 ISBN 13: 9781047098977
Verlag: Business Expert Press, 2017

Inhaltsangabe

Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets-its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations.

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Über die Autorin bzw. den Autor

Marcia W. DiStaso is an Associate Professor in the College of Communications at Pennsylvania State University, USA.

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Verlag
Business Expert Press
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1047098970
ISBN 13 
9781047098977
Einband
Taschenbuch
Anzahl der Seiten
164
Kontakt zum Hersteller
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
Niederlande