"Rob opened my eyes to the idea that sales is the most honest profession you can pursue. He didn’t just teach me skills; he challenged my beliefs, my biases, and my excuses." —Russ Putland, Sales Practitioner and Executive VP at Lavie Bio
Do you long for a career of meaning?
You’re in sales. Used to the word ‘no.’ Trained to overcome rejection—and persist.
But what if you could be powered by a positive force far greater?
Beyond the ‘how’ of sales, veteran salesman Robert Herbst finally arms B2B salespeople like you with an unshakeable WHY.
For more than 35 years, his Spire Selling training has energized salesforces big and small to regain confidence, reconnect with core sales skills, and pursue careers of meaning.
Cheating Death distills this message and invites you to join a growing community of sales practitioners. To learn and grow together, change the conversation, and escape the old stereotypes of sales.
Just as ‘practitioners’ have long-earned esteem in health, engineering and law, Rob’s book empowers salespeople like you to go beyond order-taking and become trusted experts and problem-solvers. As a sales practitioner:
Find out why Spire Selling is trusted by Corteva, Cargill, Bayer, Red Bull, Pattison Ag, HJ Heinz, and AT&T.
As complexity increases—and opportunities multiply—the world needs passionate, purpose-driven sales practitioners like never before.
The world needs YOU.
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ROBERT HERBST is the founder of spireselling.com, where B2B salespeople and managers learn to thrive amid disruption and uncertainty. Rob goes back and forth between Vancouver Island and Calgary, backcountry skiing, leading people up mountains, blazing a few trails of his own, and spending time with his children and grandchildren. But, no matter where he is, Rob's mission remains clear: to help others climb higher-both in sales and in life.
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