Where does AI create measurable value in game production, and where should human expertise remain firmly in control?
Game studios, service providers, and investors are under pressure to improve productivity without sacrificing quality, creativity, or trust. Yet most conversations about AI remain long on speculation and short on quantified guidance.
The AI Game Plan brings the discussion back to evidence. Drawing on business cases, hands-on experimentation, industry research, and expert interviews, game industry executive Mathieu F. Lachance examines generative AI and automation across the video game production pipeline, including design, engineering, visual art, audio, quality assurance, and localization.
Across the modeled applications studied, the research estimates that AI-assisted processes can generate 76% more output at equivalent cost, or lower average costs by 43% for equivalent output. More importantly, it explains where those gains come from, where limitations remain, and where human judgment is essential.
Inside, you will learn how to:
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