Rock Bottom to Rock Star: Lessons from the Business School of Hard Knocks - Hardcover

Blair, Ryan

 
9781101980552: Rock Bottom to Rock Star: Lessons from the Business School of Hard Knocks

Inhaltsangabe

Can you remember that one time you got recognized or someone thanked you for your contribution to their life? You were a rock star, even for just one second. This book isn't about a charmed path to success or some untouchable fairy tale that nobody can relate to-this is about going from rock bottom to rock star, something that everybody can relate to.
 
In his first book, Blair shared the brutally honest story of how he went from an at-risk youth, sleeping on a mattress on the floor of a shack, to a self-made multimillionaire by his early twenties. As his story became a national sensation, fans started asking him how they too could become entrepreneurs, take their careers to the next level, and achieve financial freedom. Rock Bottom to Rock Star answers those questions.
 
Blair has battled extreme obstacles: life as a former gang member, balancing a demanding career with single parenthood, building and selling multiple companies, and making and losing tens of millions of dollars (sometimes all in one day). He wants to help others avoid the mistakes he made in the school of hard knocks, so he has compiled his unique advice for going from rock bottom to rock star in whatever field you chose to pursue.
 
Much of his advice is counterintuitive, and definitely not what you would learn in business school. Here's one example:

"Don't believe your own hype. The moment you start celebrating, you've left the stage. It wasn't celebration that made you a rock star. It was hard work."

If you're serious about making the most of your life and you're ready to become the "rock star next door" instead of just looking up to them, this may be the most rewarding book you'll ever read.

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Über die Autorin bzw. den Autor

Ryan Blair is a serial entrepreneur who established his first company at age twenty-one and has since created and actively invested in multiple start-ups. As the CEO of ViSalus, he took the company from start-up to more than $1.6 billion in cumulative sales, and was named Ernst & Young's 2012 Entrepreneur of the Year. His first book, Nothing to Lose, Everything to Gain, was a number one New York Times bestseller. He lives in Los Angeles.

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Chapter 1

 

Be a Boss

 

It’s hard to be a boss if you’re at rock bottom. Ifyou’re like me you’re probably thinking, “Where do I start?” Whether you’relooking for work right now, changing careers, or have spent many years in anindustry, the only way you’ll become a rock star anything is to start takingresponsibility for your life—be the boss of it.

 

My stepfather had a saying: “Do more than what you getpaid for, and you’ll always get paid more.” What that meant to me was that ifyou’re doing more than what you’re getting paid for, your bosses will likelynotice it, and you’ll get a raise. If they don’t notice you going above andbeyond your job, you’ll leave, and the next company you work for will give youmore. In other words, you need to take control of your career. That’s what Imean by being a boss. Don’t wait for others to give you structure or providethe path. Take what you already have and expand on it—add more value than theyexpect—and as a result, you’ll become even more valuable. This formula appliesto everything. The more value you add today the more value you’ll receivelater.

 

Before Bruce Springsteen was a rock star, he would playsmall club gigs—these were less than desirable venues—and he took on the taskof collecting the band’s nightly pay and distributing it among his bandmates.That’s how he got the nickname “The Boss.”

 

When I say “be a boss,” I am not only speaking toentrepreneurs like myself, but also to employees, parents, teachers, engineers,artists—really anyone who is focused on taking their game to the next level.There are different types of bosses in the business world, but all the goodones have these three things in common: they take responsibility, they addvalue to everything they do, and they own their careers. So, my question to youis: what are you going to do to earn the nickname “The Boss” as you seek tobecome a rock star in your chosen field?

 

Learn the Rules to Break Them

 

Most people are held back by the belief that there aresmarter, better qualified, better connected people already in line ahead ofthem, so they don’t take their shot, or, worst case, they sit back and wait fora turn that may never come.

 

There’s an old Steve Jobs documentary that inspired me ata young age, and in it he was interviewed after he was ousted from Apple. Inthe interview he said, “Everything around you, everything about this thing youcall life, was made up by people no smarter than you.”

 

We are given so many hard-and-fast rules about life: Saveyour money instead of investing it. You have to go to college to get a goodjob. It takes money to make money. And if you work forty hours a week for fortyyears, you can retire happily ever after. These are just some of the rules thatare imposed on us by our parents, our teachers, and our well-meaning friends,and many times as we make our way through life, we find out that the rules setby others don’t always apply. People create rules based on their respectivebelief systems. And people’s belief systems, most of the time, come from theirparents or from their specific environments. So, it’s impossible that yourbelief system will completely match anyone else’s.

 

If a rule doesn’t work for you, you should question it.The rules were written by people, people no smarter than you.

 

One of my earliest mentors, Fred Warren, used to laugh atme whenever I would argue with him. He’d say, “What I like about you, Ryan, isthat you’d rather beg for forgiveness than ask for permission.” In Nothing toLose I mention that he would tell me that he “broke his pick on me.” To me thatmeant that I wouldn’t compromise. You might not like some of my stories oragree with all of my philosophies, and you might even hate everything I standfor—who I am, the wealth I’ve acquired, the person I was in the past—but thereis no question that I learned the hard way, and I earned the hard way. Don’tcompromise or let people who don’t share your values convince you to do whatthey think is right. Everybody has their own set of rules, and their rulesdon’t need to rule you.

 

My goal with this book isn’t to force my rules onto you,it’s to help you see some of the rules at play, so that you can find the onesyou agree with—and break the ones you don’t. We have a choice—we can followothers’ rules, or we can find our own truth, but either way, we have to beaware.

 

Like Picasso said, “Learn the rules like a pro, so youcan break them like an artist.”

 

Business School of Hard Knocks

 

I started college while I was still on probation. I gotmy only “degree” on the streets from the School of Hard Knocks. And even thoughI didn’t have a high school diploma, I had already done business—but none of itwas legal. My stepfather’s rules were nonnegotiable: never steal, get a job, goto school, and no girls allowed in my room. The alternatives—jail or going backto my old neighborhood—weren’t really an option. I reluctantly enrolled atMoorpark Community College. My first semester I failed, I got nearly all Fs.This wasn’t going to help me keep my room and board. I had to come up with a plan.

 

Every morning I’d drive my 1978 Toyota Corolla (with woodpaneling on the sides) to school while listening to audiotapes on varioussubjects I was interested in, such as vocabulary (because I didn’t have one),or listening to recordings of my teachers’ lectures. I recorded everythingbecause that was how I learned best; I figured out that I had a gift, when Ifocused, for retaining what I heard. And focused I was. My addiction to beingsmart had started.

 

One day I got to my humanities class a little early, andwhat do you do when you’re a twenty-year-old kid? I was pacing the hallsreading the bulletin boards on the walls. The first one was some public healthand safety announcement, then upcoming events on campus, and the third bulletinwas the dean’s list. I thought, Why even bother reading the dean’s list, it’snot like I know anyone on here. But I had ten more minutes to kill, so Iscanned the A’s, the B’s . . . and there was the name Blair. Wait, is theresomeone else named Ryan Blair on campus here? That’s interesting. Then itsettled in: That’s me! At that point I started reverse engineering the process:What did I do to make that list? With my remaining five minutes to kill, I wentdirectly to the administration building so they could confirm that it was me,and not a typo. I felt like a genuine rock star. (I had made many “lists”before, and I was not proud of any of them.) I had gone farther than I’dthought possible; from the “D” list to the dean’s list. It was time to spikethe mic.

 

With my first taste of academic accomplishment, I gotaccepted to California Lutheran University, and transferred over to theirbusiness school as a sophomore. I was able to get student loans and grants byapplying for affirmative action status, which was possible because my guardianswere the state of California (I was made a ward of the court at the age offourteen) and because my address had once been 380 North Hillmont,Ventura—Juvenile Hall.

 

When you’re poor, you learn to leverage your environment,or be leveraged by it. These...

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