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Creating New Markets in the Digital Economy: Value and Worth - Hardcover

Irene C. L. Ng

 
9781107049352: Creating New Markets in the Digital Economy: Value and Worth
Hardcover
ISBN 10: 1107049350 ISBN 13: 9781107049352
Verlag: Cambridge University Press, 2014

Inhaltsangabe

This book provides practical advice to help readers innovate and identify new business models, products and services within the connected digital economy.

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Über die Autorin bzw. den Autor

Irene Ng is Professor of Marketing and Service Systems and Director of the International Institute of Product and Service Innovation (IIPSI) at WMG, University of Warwick. She was an entrepreneur for 16 years as CEO of SA Tours, one of the largest tour operators in Southeast Asia, and the founder of Empress Cruise Lines, which she had built into a venture worth US$250 million in annual turnover by the time she sold it in 1996. Since becoming an academic in 1997, Professor Ng has received global recognition for her work in value, new business models and service systems, with 22 journal articles, three books and national appointments such as the ESRC/AIM Services Fellow in 2008 and ESRC/NIHR Fellow in 2009.

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Verlag
Cambridge University Press
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1107049350
ISBN 13 
9781107049352
Einband
Gebundene Ausgabe
Anzahl der Seiten
296
Kontakt zum Hersteller
Cambridge University Press
https://www.cambridge.org/

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