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Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth - Hardcover

Alvaro Cuervo-Cazurra , William Newburry , Seung Ho Park

 
9781107073142: Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth

Inhaltsangabe

This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.

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Über die Autorin bzw. den Autor

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University. He is an expert on global strategy, with a special interest in emerging market multinationals. He co-edited Understanding Multinationals from Emerging Markets (Cambridge, 2014).

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