Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth - Softcover

Cuervo-Cazurra, Alvaro

Softcover

ISBN 10: 1107421527 ISBN 13: 9781107421523

Verlag: Cambridge University Press, 2016

Inhaltsangabe

This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.

Über diesen Titel

Über die Autorinnen und Autoren

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University. He is an expert on global strategy, with a special interest in emerging market multinationals. He co-edited Understanding Multinationals from Emerging Markets (Cambridge, 2014).

William Newburry is Chair of the Department of Management and International Business and the SunTrust Bank Professor at Florida International University. His current research interests focus on how multinational corporations manage and interact with subsidiaries and other local stakeholders.

Seung Ho Park is Parkland Chair Professor of Strategy at China Europe International Business School. He was the Founding President of Samsung Economic Research Institute, China and Managing Director of Skolkovo-EY Institute for Emerging Market Studies. His current research focuses on the growth strategies of local companies, the competitive dynamics between multinationals and local companies, and the roles of multinationals in emerging markets.

Details zur Ausgabe

• Verlag: Cambridge University Press
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 1107421527
• ISBN 13: 9781107421523
• Einband: Taschenbuch
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; Frankreich