Understanding Sponsored Search: Core Elements of Keyword Advertising - Softcover

Jansen, Jim

Softcover

ISBN 10: 1107628369 ISBN 13: 9781107628366

Verlag: Cambridge University Press, 2011

Inhaltsangabe

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.

Über diesen Titel

Über die Autorin bzw. den Autor

Jim Jansen is an Associate Professor at the College of Information Science and Technology at The Pennsylvania State University. He has authored and co-authored more than 200 research publications, with articles appearing in a wide range of journals and conferences. He is co-author of the book Web Search: Public Searching of the Web, co-editor of the book Handbook of Research on Weblog Analysis and author of the book Understanding User-Web Interactions Via Web. Jansen is a member of the editorial boards of eight international journals and serves on the research committee for the Search Engine Marketing Professional Organization (SEMPO). He has received several awards and honors, including an ACM Research Award and six application development awards, along with other writing, publishing, research, and leadership honors. He is also a Senior Fellow at the Pew Research Center with the Pew Internet and American Life Project.

Details zur Ausgabe

• Verlag: Cambridge University Press
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 1107628369
• ISBN 13: 9781107628366
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 298
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland