Everything you need to know about the psychology, rhetoric and tactics of writing grant proposals and articles in biomedical sciences.
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Yellowlees Douglas is Associate Professor of Management Communication at the University of Florida.
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Paperback. Zustand: new. Paperback. Co-authored by a leading ophthalmology researcher and a professor with fifteen years of experience teaching writing in the biomedical sciences, The Biomedical Writer addresses ways to use psychology and neuroscience to equip researchers and clinicians with an understanding of how effects like priming, primacy, recency, framing, and apparent paradoxes can make or break your articles and grant proposals. The Biomedical Writer covers everything from making sentences readable, effective, and memorable to working with collaborators under unforgiving deadlines. Going far beyond the basic structure and content of manuscripts and proposals, this guide to writing in biomedicine also focuses on topics that include handling negative results and the most important and neglected step in submitting manuscripts to journals. The Biomedical Writer addresses ways of making your writing stand out in a competitive market, using psychology and neuroscience to equip researchers and clinicians to understand how effects like priming, primacy, recency, framing and surprise can make or break your articles and grant proposals. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781108401395