An important study of how signs and sign relations create social and linguistic differences - and unities.
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Susan Gal is Distinguished Service Professor of Anthropology and Linguistics at the University of Chicago. She is author of Language Shift (1979) and The Politics of Language (in Hungarian, 2018), as well as co-author with Gail Kligman of Politics of Gender after Socialism (2000) and co-editor with Kathryn Woolard of Languages and Publics: The Making of Authority (2001).
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Hardcover. Zustand: new. Hardcover. How are peoples' ideas about languages, ways of speaking and expressive styles shaped by their social positions and values? How is difference, in language and in social life, made - and unmade? How and why are some differences persuasive as the basis for action, while other differences are ignored or erased? Written by two recognised authorities on language and culture, this book argues that ideological work of all kinds is fundamentally communicative, and that social positions, projects and historical moments influence, and are influenced by, people's ideas about communicative practices. Neither true nor false, ideologies are positioned and partial visions of the world, relying on comparison and perspective; they exploit differences in expressive features - linguistic and otherwise - to construct convincing stereotypes of people, spaces and activities. Using detailed ethnographic, historical and contemporary examples, this outstanding book shows readers how to analyse ideological work semiotically. How are peoples' ideas about languages, ways of speaking and expressive styles shaped by their social positions and values? Written by two recognised authorities on language and culture, this book asks how differences in language and in social life are made (and unmade), and how we should interpret them. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781108491891
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Hardback. Zustand: New. How are peoples' ideas about languages, ways of speaking and expressive styles shaped by their social positions and values? How is difference, in language and in social life, made - and unmade? How and why are some differences persuasive as the basis for action, while other differences are ignored or erased? Written by two recognised authorities on language and culture, this book argues that ideological work of all kinds is fundamentally communicative, and that social positions, projects and historical moments influence, and are influenced by, people's ideas about communicative practices. Neither true nor false, ideologies are positioned and partial visions of the world, relying on comparison and perspective; they exploit differences in expressive features - linguistic and otherwise - to construct convincing stereotypes of people, spaces and activities. Using detailed ethnographic, historical and contemporary examples, this outstanding book shows readers how to analyse ideological work semiotically. Bestandsnummer des Verkäufers LU-9781108491891
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Hardcover. Zustand: new. Hardcover. How are peoples' ideas about languages, ways of speaking and expressive styles shaped by their social positions and values? How is difference, in language and in social life, made - and unmade? How and why are some differences persuasive as the basis for action, while other differences are ignored or erased? Written by two recognised authorities on language and culture, this book argues that ideological work of all kinds is fundamentally communicative, and that social positions, projects and historical moments influence, and are influenced by, people's ideas about communicative practices. Neither true nor false, ideologies are positioned and partial visions of the world, relying on comparison and perspective; they exploit differences in expressive features - linguistic and otherwise - to construct convincing stereotypes of people, spaces and activities. Using detailed ethnographic, historical and contemporary examples, this outstanding book shows readers how to analyse ideological work semiotically. How are peoples' ideas about languages, ways of speaking and expressive styles shaped by their social positions and values? Written by two recognised authorities on language and culture, this book asks how differences in language and in social life are made (and unmade), and how we should interpret them. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9781108491891
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