Innovating for the Middle of the Pyramid in Emerging Countries - Softcover

Softcover

ISBN 10: 1108727131 ISBN 13: 9781108727136

Verlag: Cambridge University Press, 2024

Inhaltsangabe

Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.

Über diesen Titel

Über die Autorinnen und Autoren

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, AIB Fellow, and co-editor of Global Strategy Journal. He studies the internationalization of firms, particularly emerging market multinationals; capability upgrading, mainly technological capabilities; and governance issues, especially corruption in international business. He received a Ph.D. from MIT and an honorary doctorate from Copenhagen Business School.

Miguel A. Montoya is Full Professor and was the Director of the Graduate School at Tecnológico de Monterrey, Mexico. He is country representative at AIB-LAC and a founding member of the Fudan Latin America University Consortium. He has published on international business and economics, particularly emerging market multinationals, trade and investment China-Latin America. He co-edited the book Mexican Multinationals published by Cambridge University Press. He received a Ph.D. from Universitat Autonoma de Barcelona, Spain.

Details zur Ausgabe

• Verlag: Cambridge University Press
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 1108727131
• ISBN 13: 9781108727136
• Einband: Taschenbuch
• Anzahl der Seiten: 408
• Herausgeber: Cuervo-Cazurra Alvaro
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; Frankreich