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Inhaltsangabe
Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. This book will be invaluable to business and economics students at both undergraduate and graduate levels.
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Über die Autorin bzw. den Autor
Nick Wilkinson is Professor of Economics at Richmond International University. He has authored two books, Managerial Economics: A Problem-Solving Approach (Cambridge University Press), and An Introduction to Behavioral Economics (Palgrave Macmillan), now in its third edition.
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Zustand: New. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the digital revolution. Wilkinson adapts a user-friendly problem-solving approach to take the reader from simple problems through complex case . Bestandsnummer des Verkäufers 509943377
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Hardcover. Zustand: new. Hardcover. Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. This book will be invaluable to business and economics students at both undergraduate and graduate levels. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the digital revolution. Wilkinson adapts a user-friendly problem-solving approach to take the reader from simple problems through complex case studies and demonstrates real-life applications. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9781108839143
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Managerial Economics (Hardcover)
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ISBN 13: 9781108839143
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Hardcover. Zustand: new. Hardcover. Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. This book will be invaluable to business and economics students at both undergraduate and graduate levels. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the digital revolution. Wilkinson adapts a user-friendly problem-solving approach to take the reader from simple problems through complex case studies and demonstrates real-life applications. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781108839143
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Managerial Economics: Problem-Solving in a Digital World
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Managerial Economics : Problem-Solving in a Digital World
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ISBN 10: 1108839142
ISBN 13: 9781108839143
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Buch. Zustand: Neu. Neuware - Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the digital revolution. Wilkinson adapts a user-friendly problem-solving approach to take the reader from simple problems through complex case studies and demonstrates real-life applications. Bestandsnummer des Verkäufers 9781108839143
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