Optimal Distinctiveness: A New Agenda for the Study of Competitive Positioning of Organizations and Markets (Elements in Organization Theory) - Softcover

Zhao, Eric Yanfei

 
9781108964876: Optimal Distinctiveness: A New Agenda for the Study of Competitive Positioning of Organizations and Markets (Elements in Organization Theory)

Inhaltsangabe

This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship.

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