Managerial Economics: Problem-Solving in a Digital World - Softcover

Wilkinson, Nick

Softcover

ISBN 10: 1108984509 ISBN 13: 9781108984508

Verlag: Cambridge University Press, 2022

Inhaltsangabe

Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. This book will be invaluable to business and economics students at both undergraduate and graduate levels.

Über diesen Titel

Über die Autorin bzw. den Autor

Nick Wilkinson is Professor of Economics at Richmond International University. He has authored two books, Managerial Economics: A Problem-Solving Approach (Cambridge University Press), and An Introduction to Behavioral Economics (Palgrave Macmillan), now in its third edition.

Details zur Ausgabe

• Verlag: Cambridge University Press
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 10: 1108984509
• ISBN 13: 9781108984508
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 810
• Kontakt zum Hersteller: Nicht verfügbar