Media Impact: An Introduction to Mass Media (Wadsworth Series in Mass Communication and Journalism: General Mass Communication) - Softcover

Biagi, Shirley

 
9781111346362: Media Impact: An Introduction to Mass Media (Wadsworth Series in Mass Communication and Journalism: General Mass Communication)
Softcover
ISBN 10: 1111346364 ISBN 13: 9781111346362
Verlag: Wadsworth Publishing Co Inc, 2011

Inhaltsangabe

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues these businesses face very day. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you students what it's like to work in each industry. Included are detailed timelines and an extensive online media careers guide.

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Verlag
Wadsworth Publishing Co Inc
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1111346364
ISBN 13 
9781111346362
Einband
Taschenbuch
Anzahl der Seiten
430
Kontakt zum Hersteller
Cengage Learning
https://www.cengageasia.com/

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Verantwortliche Person
Nicht verfügbar