Basic Marketing Research - Hardcover

Brown, Tom J.; Suter, Tracy A.; Churchill, Gilbert A.

Hardcover

ISBN 10: 1111525293 ISBN 13: 9781111525293

Verlag: South-Western College Publishing, 2013

Inhaltsangabe

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

Details zur Ausgabe

• Verlag: South-Western College Publishing
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 1111525293
• ISBN 13: 9781111525293
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 624
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar