Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition

Smith, Tim

ISBN 10: 1111571295 ISBN 13: 9781111571290

Verlag: South-Western College Publishing, 2011

Inhaltsangabe

Pricing Strategy,1Ed by Tim Smith, 9781111571290, Cengage, 2011, Paperback

Über diesen Titel

Críticas

Part I: SETTING THE PRICE. 1. Boundaries of a Good Price. 2. Profit's Sensitivity to Price. 3. Consumer Perception Driven Pricing. 4. Price to Value. 5. Psychological Influences to Price Sensitivity. Part II: MANAGING PRICE VARIANCES. 6. Price Segmentation. 7. Price Promotions. 8. Discount Management. Part III: ESTABLISHING PRICE STRUCTURES. 9. Price Structures and Multipart Tariffs. 10. Add-ons and Accessories. 11. Versioning. 12. Bundling. 13. Subscriptions and Customer Lifetime Value. 14. Yield Management. Part IV: PRICING STRATEGY. 15. Competition and Pricing. 16. Product Life Cycle Pricing. 17. Pricing Decisions and the Law.

Reseña del editor

Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

Details zur Ausgabe

• Verlag: South-Western College Publishing
• Erscheinungsdatum: 2011
• ISBN 10: 1111571295
• ISBN 13: 9781111571290
• Einband: Varios suministros
• Sprache: Englisch
• Anzahl der Seiten: 344