PKG PROMO + PAC - Softcover

O'Guinn; Allen; Semenik

Softcover

ISBN 10: 1111826110 ISBN 13: 9781111826116

Verlag: CENGAGE Learning Custom Publishing, 2011

Über diesen Titel

Reseña del editor:

Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.

Über diese Auflage

• Verlag: CENGAGE Learning Custom Publishing
• Erscheinungsdatum: 2011
• ISBN 10: 1111826110
• ISBN 13: 9781111826116
• Einband: Tapa blanda
• Anzahl der Seiten: 368