Public Relations Cases, International Edition - Softcover

Kumar, Pallavi; Hendrix, Jerry; Hayes, Darrell

Softcover

ISBN 10: 1111836825 ISBN 13: 9781111836825

Verlag: Wadsworth Publishing Co Inc, 2012

Über diesen Titel

Críticas:

PART I: SOLVING PUBLIC RELATIONS PROBLEMS. 1. Public Relations in Action. 2. A Public Relations Process. PART II: REACHING MAJOR AUDIENCE. 3. Media Relations. 4. Social Media. 5. Internal Communications. 6. Community Relations. 7. Public Affairs and Government Relations. 8. Investor and Financial Relations. 9. Consumer Relations. 10. International Public Relations. 11. Relations with Special Publics. PART III: EMERGENCY PUBLIC RELATIONS. 12. Emergency Public Relations. PART IV: INTEGRATED MARKETING COMMUNICATIONS. 13. Integrated Marketing Communications.

Reseña del editor:

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

Über diese Auflage

• Verlag: Wadsworth Publishing Co Inc
• Erscheinungsdatum: 2012
• ISBN 10: 1111836825
• ISBN 13: 9781111836825
• Einband: Tapa blanda
• Anzahl der Seiten: 448