Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web - Softcover

Solis, Brian

Softcover

ISBN 10: 1118003764 ISBN 13: 9781118003763

Verlag: Wiley, 2011

Inhaltsangabe

The ultimate guide to branding and building your business in the era of the Social Web―revised and updated with a Foreword by Ashton Kutcher

Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business―one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.

Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.

• Introduces you to the psychology, behavior, and influence of the new social consumer
• Shows how to define and measure the success of your social media campaigns for the short and long term
• Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter
• Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media

Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Über diesen Titel

Über die Autorin bzw. den Autor

BRIAN SOLIS is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business, sales, and marketing. He is principal of FutureWorks, an award-winning business consultancy in San Francisco, and has led social programs and change management initiatives for Fortune 500 companies and Web 2.0 startups. His blog, BrianSolis.com, is among the world's leading business and marketing websites.

Von der hinteren Coverseite

The ultimate guide to branding and building your business in the era of the Social Web

"The road from where you are to your business' future is neither paved nor marked. It's yours to discover, and this book is your compass to leadership."
―Peter Guber, CEO, Mandalay Entertainment Group

"Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach."
―Tony Hsieh, CEO, Zappos.com

Social media has forever changed the way businesses and customers communicate and also the way customers make their decisions. With networks like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests and goals―creating communities that shape the perception of brands.

Engage! tells you how to reach customers where they go for information and how to build valuable relationships that will also shape the future of your business. This revised paperback edition, with a Foreword by Ashton Kutcher, dubbed "Mr. Social" by Fast Company magazine, describes the steps required for conceptualizing, implementing, managing, and measuring a social media program.

With this book, you will find out how to:

• Create a welcoming online space that cultivates your customers' loyalty and trust

• Attract online champions and influencers who will help build your reputation and increase attention

• Understand and adapt to market needs based on the insights you gain from engagement

• Measure your success and ROI

Your customers are waiting to hear from you.

"The road from where you are to your business' future is neither paved nor marked. It's yours to discover, and this book is your compass to leadership."
—Peter Guber, CEO, Mandalay Entertainment Group

"Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach."
—Tony Hsieh, CEO, Zappos.com

Social media has forever changed the way businesses and customers communicate and also the way customers make their decisions. With networks like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests and goals—creating communities that shape the perception of brands.

Engage! tells you how to reach customers where they go for information and how to build valuable relationships that will also shape the future of your business. This revised paperback edition, with a Foreword by Ashton Kutcher, dubbed "Mr. Social" by Fast Company magazine, describes the steps required for conceptualizing, implementing, managing, and measuring a social media program.

With this book, you will find out how to:

• Create a welcoming online space that cultivates your customers' loyalty and trust

• Attract online champions and influencers who will help build your reputation and increase attention

• Understand and adapt to market needs based on the insights you gain from engagement

• Measure your success and ROI

Your customers are waiting to hear from you.

Details zur Ausgabe

• Verlag: Wiley
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 1118003764
• ISBN 13: 9781118003763
• Einband: Taschenbuch
• Anzahl der Seiten: 336
• Kontakt zum Hersteller: Wiley-VCH GmbH; product_safety@wiley.com; ; Boschstrasse 12; Weinheim; 69469; Deutschland