Steal These Ideas!: Marketing Secrets That Will Make You a Star: 144 (Bloomberg) - Hardcover

Cone, Steve

Hardcover

ISBN 10: 1118004442 ISBN 13: 9781118004449

Verlag: Bloomberg Press, 2011

Über diesen Titel

Reseña del editor

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. * This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts * The book is illustrated throughout with examples of the good, bad, and ugly in advertising * Includes new ideas on how to take full advantage of online marketing and social media * Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson * Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.

Contraportada

The practical guide for marketerslooking to stand out from the crowd

Praise for the FIRST EDITION

"With Steal These Ideas!, Steve Cone provides a clear and no-nonsense guide for getting it done now."?FAITH POPCORN, founder and CEO, Faith Popcorn's BrainReserve

"Does Cone reveal too much? Yes! Now, some of the best secrets in our industry are all in one place and for all to see."?DANIEL MOREL, Chairman and CEO, Wunderman

Grabbing a would-be consumer's attention has always been a challenge, and it's getting harder every day. With thousands of companies competing for eyeballs and dollars, no self-respecting marketer can afford to sit back and wait for the audience to come to them.

Consumers are being bombarded with marketing pitches from all angles, online and off, and the top business minds know that in order to stay afloat, they need to stand out. But how?

Full of clever ideas and practical advice presented in a witty, yet no-nonsense style, Steal These Ideas!, Second Edition provides insights on cutting through the crowd to get the attention you deserve, showing you how to break from the pack and hit an emotional bull's-eye that resonates with your target market.

Über diese Auflage

• Verlag: Bloomberg Press
• Erscheinungsdatum: 2011
• ISBN 10: 1118004442
• ISBN 13: 9781118004449
• Einband: Tapa dura
• Auflage: 2
• Anzahl der Seiten: 224